It’s not just speed, strength, endurance or genetics that makes athletes great. It’s the mind.
With our help, Nike created a program so athletes could train their minds the same way they'd train their bodies: through regular exercises, science-backed pillars of focus, and constant inspiration.
Our daily content took athletes* through our six week program in the form of text messages and scripted audio episodes on Spotify.
Creating 36 episodes of the Athlete’s Mindset took a lot of work. Under creative direction from Robyn + Tim, I researched, wrote, edited, presented, and led the recording and post-production of our 6-week program, collaborating with Nike clients directly.
Anyone who's willing to train their brain has the potential to use it to find their own greatness.
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CLIENT: NIKE | AGENCY: R/GA
tim hutchison // gcd | robyn tenenbaum // acd | olivia simone // sr copy | brandon wells // copy | matt luckhurst // design | danae gosset // animator