This year, to celebrate the Galaxy S22’s Night Mode camera, we asked moms everywhere to toast to the night.

We asked the world to celebrate the first Mother’s Night through a dedicated song, commercial, digital out-of-home (OOH), key visuals, banners, influencers, and a new feature on TikTok: global Brand Mission. Carry Mother’s Day into the night #withGalaxy. The outcome? Happy moms and 100+ influencer Galaxy tutorials.