Hate keeps showing up.
But it will never overpower love.
The volume of bias is so loud, it drowns out all the positivity.
And yet, people are 116x more likely to gravitate towards #love.
In a world where we experience hate and discrimination daily, Ad Council asked us to prove that simple acts of love can overcome hate, magnify the positivity, and rally us all.
Our film captures unexpected intersectionality as minorities come together to initiate action.
The momentum gathered from each layer of love build urgency and momentum around our final message:
There’s no room for hate when love has no labels.
Choose Love
Every element in our film, from the opening hate montage, to the repetitive collage effect,
demonstrates the undeniable power of small acts of love.
When hate wounds. Love Heals.
When hate wounds. Love Heals.
When hate wounds,
love heals.
When hate speaks,
love raises its voice.
When hate divides,
love embraces,
expands,
and endures.
There’s no room for hate,
when love has no labels.
CLIENT: AD COUNCIL (LOVE HAS NO LABELS) | AGENCY: R/GA NY
nate katz // editor | jj lim // gcd | peter toutant // cd | olivia simone // acd | fabio barros // acd (art) | shakil uddin // producer | katie ikonomou // account lead | ozzy uzcategui // pm