JCPenney:
Style and value for all.
In addition to one funky Back to School social campaign, we also concepted and produced the full gamut of TvC campaigns typical of JCPenney, from Back To School ('18), to Fall Fashion ('18), Holiday, Spring Fashion ('18), Mother's Day and Back To School ('19).
Back To School
On our never-ending quest to market JCPenney to Gen Z, we created a spot full of tastemakers to introduce the new rewards program: "Bonus Bucks."
In 2 years, we produced 30+ spots across 7+ seasonal campaigns. Here's a small sampling.
CLIENT: JCPENNEY | AGENCY: BADGER & WINTERS
various credit(s):
matthew dillon cohen // photographer + director (BTS '19)
steven brahms // director
kristen murphey // acd
zooey creel // sr art
olivia simone // sr copy
justine berger // freelance sr copy
danielle sim // sr art
sneha shilpa // sr copy
ivan wolin // art