Immerse into your world with Charli XCX

To introduce the immersive listening experience of Galaxy Buds2 to an audience with a passion for creativity and experimentation, we created a commercial with technology normally reserved for AR and video games.

Partnering with Meta Stage, we captured a ridiculously high-fidelity digital twin of Gen Z pop star, Charlie XCX.

Once we had our virtual Charli perfected, we had the ability to reshoot, relight, tweak performance. All within a fully immersive and reactive virtual world free of physical constraints.

Our partnership garnered a remarkable 4.5+M impressions, further amplified by product reviews, 3D product shots, and integration in Charli's music video, “Good Ones,” which reached an astounding 19M views.