BANDIT

it’s about more than running.

The New York City run community is the New York City creative community.

You can travel for miles with people you would maybe never cross paths with before the rest of the city has begun their morning commute. That’s running in NYC. As members of Brooklyn Track Club, Indie Film Director Danny Pfeffer and I met and decided to co-direct a spot for a Greenpoint-based running apparel brand, Bandit, with our friends Iza Wszolek and Amir as talent. We had a full team, including a DP, AD, and Producer to capture sound. I played Creative Director, Co-Director, and directed the edit, with editor Rand Rosenberg. We had fun.

“Inspired by the beauty of the early morning lull before the never stopping engine of New York City comes alive, we shot the spot with an ever moving camera, methodically getting closer and closer to our main subject, highlighting the subjective journey that runners and dreamers take when they chase what they want most.”

— Carlos Cardona, Cinematographer, DoP

“Running found me when I was spiritually lost. It was the community that let me be a dreamer again. When I imagined the spot for Bandit I approached the vision with an aspirational vantage point, where the grit and the dreamer could be romanticized.”

— Danny Pfeffer, Director

Rand, our editor,
is low key a big
Super 8 guy.

The moment when you bet on yourself.
When you believe in the unseen.
When you trust what’s never been.
When you rekindle your dream again and again so that you can’t take one step without thinking it —
Are you dreaming it?
Or are already you living it?

Bandit. Live the dream.